четверг, 4 ноября 2010 г.

2nd Place Branding Conference in Bogotá Colombia, January 20-22, 2011

The conference aims at enriching the dialogue between academics, practitioners and city representatives who often approach very similar issues from different angles. It explicitly adopts an interdisciplinary and international perspective aiming to address the theme in its full complexity. The conference will be held in the city of Bogotá, Colombia between Thursday 20th and Saturday 22nd January, 2011.

The conference programme will include keynote lectures, paper sessions and panel discussions. Delegates will have the opportunity to follow a technical tour of various interesting sites in the city demonstrating a range of relevant issues. A social programme will also be devised to foster interaction and networking opportunities.

Contributions by scholars, researchers, doctoral students, practitioners, consultants and local/regional authorities are invited that address the general conference theme in divergent places, at different scales and in varied contexts. Empirical work and case studies that can offer new insights and best practice guidance are particularly encouraged. Contributions will preferably (but not exclusively) focus on one or more of the following conference sub-themes:

  • Theoretical and methodological issues of place branding/marketing

  • Conceptualization of place identity

  • Involving local communities in place branding/marketing

  • Place branding/marketing as a tool of urban and regional development

  • Experiential Place Branding

  • Assessment methods: how to measure place branding/marketing success

  • Place branding and management of tourism destinations

  • Branding the cultural and creative city

  • Branding the green city

  • International networks and place branding

  • Place Branding through storytelling

Why Bogotá?
In the past 10 years Bogotá has undergone radical changes and it is today one of the most vibrant cities in the world, both culturally and business wise. But as it is often the case, image takes a long time to follow reality. Bogotá is thus about to launch its new city marketing strategy and offers an excellent case study for the conference.

With a special issue in the Journal of Place Management and Development

Full paper submission authors (for conference proceedings): 31st December, 2010

Online registration
Please click here

Scientific Committee
Greg Ashworth
Andres Coca-Stefaniak
Ares Kalandides
Mihalis Kavaratzis
Johannes Novy
Cathy Parker
Gareth Roberts
Edna Rozo Bellón

Conference Organizers
in:polis | urbanism
Georg Simmel Center for Metropolitan Studies, Humboldt University Berlin

Conference Partners
Cámara de Comercio de Bogotá (CCB)
Association for Place Branding & Public Diplomacy
Institute of Place Management (IPM)
Universidad Externado de Colombia
Instituto Distrital de Turismo (IDT)

Conference sponsors
Hoteles Dann

Conference Secretariat
Verena Röber
in:projectis | project management
email: conference@inpolis.com

Комментариев нет: